# What does PPL mean in social media?

**URL:** <https://forum.legiit.com/t/what-does-ppl-mean-in-social-media/551>\
**Category:** Social Media Marketing\
**Created:** [June 20, 2024, 7:13pm UTC](https://forum.legiit.com/t/what-does-ppl-mean-in-social-media/551 "2024-06-20T19:13:13Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![yashneharkar](https://yyz2.discourse-cdn.com/flex004/user_avatar/forum.legiit.com/yashneharkar/32/44_2.png) [@yashneharkar](https://forum.legiit.com/u/yashneharkar)\
**Post date:** [June 20, 2024, 7:13pm UTC](https://forum.legiit.com/t/what-does-ppl-mean-in-social-media/551/1 "2024-06-20T19:13:13Z")

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I came across the acronym “PPL” in a social media post. What does PPL mean in the context of social media?

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**Author:** ![ChrisMWalker](https://yyz2.discourse-cdn.com/flex004/user_avatar/forum.legiit.com/chrismwalker/32/34_2.png) [@ChrisMWalker](https://forum.legiit.com/u/ChrisMWalker)\
**Post date:** [June 28, 2024, 8:33pm UTC](https://forum.legiit.com/t/what-does-ppl-mean-in-social-media/551/2 "2024-06-28T20:33:47Z")

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Pay Per Lead. It means the client pays you for every lead you generate rather than paying a retainer.