# What is link building in SEO? **URL:** \ **Category:** SEO\ **Created:** [June 23, 2024, 8:26pm UTC](https://forum.legiit.com/t/what-is-link-building-in-seo/566 "2024-06-23T20:26:59Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![cottonbear](https://yyz2.discourse-cdn.com/flex004/user_avatar/forum.legiit.com/cottonbear/32/103_2.png) [@cottonbear](https://forum.legiit.com/u/cottonbear)\ **Post date:** [June 23, 2024, 8:26pm UTC](https://forum.legiit.com/t/what-is-link-building-in-seo/566/1 "2024-06-23T20:26:59Z")
Can someone please explain it to me? I’m new to this 😅 ---
**Author:** ![SerpHaus](https://avatars.discourse-cdn.com/v4/letter/s/b4bc9f/32.png) [@SerpHaus](https://forum.legiit.com/u/SerpHaus)\ **Post date:** [June 24, 2024, 10:07am UTC](https://forum.legiit.com/t/what-is-link-building-in-seo/566/2 "2024-06-24T10:07:43Z")
Link building is a crucial part of SEO that involves getting other websites to link back to yours. You can do this in a few ways, like buying guest posts, niche-edits, and PBN links. It’s super important to check the seller’s reputation to make sure they’re providing high-quality links with content that’s relevant to your niche and using natural link-building strategies. This approach will boost your site’s search engine rankings, increase traffic, and strengthen your online presence. Of course, that’s just a brief overview. There are other important factors to consider, such as: - **Content Quality** : Creating high-quality, valuable content on your website that naturally attracts links. - **Link Diversity** : Having a mix of links, like do-follow and no-follow, from different types of websites. - **Anchor Text Optimization** : Using varied and relevant anchor text for your backlinks, making sure not to over-optimize your money keywords. These elements are key to a successful link-building strategy. If I can be of more help, feel free to message me at [https://legitt.com/Serphaus](https://legitt.com/Serphaus).