# What's your go-to copywriting formula?

**URL:** <https://forum.legiit.com/t/whats-your-go-to-copywriting-formula/366>\
**Category:** Digital Marketing\
**Created:** [May 20, 2024, 11:51pm UTC](https://forum.legiit.com/t/whats-your-go-to-copywriting-formula/366 "2024-05-20T23:51:55Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![kazi\_azmir](https://yyz2.discourse-cdn.com/flex004/user_avatar/forum.legiit.com/kazi_azmir/32/27_2.png) [@kazi\_azmir](https://forum.legiit.com/u/kazi_azmir)\
**Post date:** [May 20, 2024, 11:51pm UTC](https://forum.legiit.com/t/whats-your-go-to-copywriting-formula/366/1 "2024-05-20T23:51:55Z")

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Whether it’s AIDA, PAS, or something else entirely - I’d love to hear which formulas are must-haves in your copywriting arsenal.

For context, I kinda like PAS (Problem-Agitate-Solution).

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**Author:** ![ChrisMWalker](https://yyz2.discourse-cdn.com/flex004/user_avatar/forum.legiit.com/chrismwalker/32/34_2.png) [@ChrisMWalker](https://forum.legiit.com/u/ChrisMWalker)\
**Post date:** [May 21, 2024, 1:06am UTC](https://forum.legiit.com/t/whats-your-go-to-copywriting-formula/366/2 "2024-05-21T01:06:21Z")

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I don’t necessarily use a formula but PAS would be my choice.