# White-Hat Link Building: What Is It and Why Does It Matter?

**URL:** <https://forum.legiit.com/t/white-hat-link-building-what-is-it-and-why-does-it-matter/829>\
**Category:** SEO\
**Created:** [September 19, 2024, 6:35pm UTC](https://forum.legiit.com/t/white-hat-link-building-what-is-it-and-why-does-it-matter/829 "2024-09-19T18:35:03Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![marketingnewbie](https://avatars.discourse-cdn.com/v4/letter/m/ba8739/32.png) [@marketingnewbie](https://forum.legiit.com/u/marketingnewbie)\
**Post date:** [September 19, 2024, 6:35pm UTC](https://forum.legiit.com/t/white-hat-link-building-what-is-it-and-why-does-it-matter/829/1 "2024-09-19T18:35:03Z")

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I keep hearing the term “white-hat link building” thrown around, but I’m not entirely sure what it means. Can someone explain what qualifies as white-hat in the world of link building? Are there any downsides to white-hat techniques compared to more aggressive strategies?