Broadcast channel on Instagram. How to se it up?

I want to set up a broadcast channel on Instagram to share live content with my followers. Can someone guide me through the process?


Here’s a step-by-step guide on how to set up a broadcast channel on Instagram:


  • Your account must be converted to a Professional Account (Business or Creator)

  • Your account must have at least 1,000 followers

  • You must be using the latest version of the Instagram app

Setting up a Broadcast Channel:

  1. Open the Instagram app and navigate to your profile page

  2. Tap the + icon at the top-right corner to start a new post

  3. Select “Live” from the bottom menu

  4. Choose “Broadcast” from the top menu

  5. Add a title to your broadcast (optional)

  6. Set your audience to “Public” or “Friends” depending on your preference

  7. Tap “Go Live” to start your broadcast


  • Make sure your internet connection is stable

  • Use a tripod or stabilizer for smooth video

  • Engage with your viewers through live comments and Q&A

  • Use relevant hashtags to increase discoverability

Additional Features:

  • Live Shopping: Tag products from your catalog to enable shopping during your broadcast

  • Live Donations: Allow viewers to support your cause with donations

  • Live Badges: Offer exclusive badges to loyal viewers

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