I’ve been focusing a lot on on-page SEO, but I know I need to pay attention to off-page factors too. I’ve heard there are 4 main techniques for off-page SEO - what are they? How do they compare in terms of importance or effectiveness?
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Search engine optimization (SEO) is a set of strategies and tactics aimed at improving a website’s visibility and ranking in search engine results pages (SERPs). Off-page SEO refers to techniques that are implemented outside of the website itself.
Here are the four main techniques of off-page SEO
- Backlink Building
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- Social Media Marketing
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- Local SEO
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- Brand Mentions
By implementing these off-page SEO techniques, you can improve your website’s visibility in search engine results pages and attract more traffic to your site.
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The four main techniques of off-page SEO are:
- Backlink Building : Getting other websites to link to your site, which helps improve your site’s authority and ranking.
- Social Media Engagement : Sharing and promoting your content on social media platforms to increase visibility and drive traffic.
- Guest Blogging : Writing articles for other websites or blogs, which can help build backlinks and expose your content to a wider audience.
- Influencer Marketing : Partnering with influencers or industry leaders to promote your content, improving its reach and credibility.