What are the best books to learn copywriting?

I want to improve my copywriting skills. What are the best books to learn copywriting, from basics to advanced techniques?

2 Likes

Here are some highly recommended books to improve copywriting skills.

  1. “The Copywriter’s Handbook” by Robert Bly
    A classic guide that covers all the essentials of copywriting, including writing for different mediums, understanding your audience, and crafting compelling messages.
  2. “Everybody Writes” by Ann Handley
    This book offers a broad introduction to writing in general, with a strong focus on digital content and copywriting. It’s accessible and packed with practical tips.
  3. “Ogilvy on Advertising” by David Ogilvy
    Though more focused on advertising, this book by one of the legends in the field offers timeless insights into persuasive writing and selling through words.
1 Like