How do I target business owners on Facebook?

[yashneharkar]

My product is specifically for business owners. How can I target business owners on Facebook with my ads and content to reach the right audience?

[ChrisMWalker]

People that manage a business page.

[yashneharkar]

Okay gotcha, thank you!

[expertmaria (Maria Jonas)]

Hi,

I think you should to target business owners on Facebook, use the platform detailed targeting options to select demographics such as job titles (e.g., “Business Owner,” “CEO,” “Founder”) interests related to business ownership and behaviors indicating business activities. Additionally consider using Facebook Lookalike Audiences based on your existing customer list to reach similar business owners.

Thanks